We’re not just printers—we’re brand partners.
Shoreline Branding was created to help businesses, teams, and organizations look as professional as the work they do. From custom apparel and embroidery to signage and visual branding, we deliver thoughtful, strategic solutions that help our clients stand out—and feel proud of how they show up.
We started by building a creative, community-focused business with Uniquely Whynot Craft. Over time, our reach grew. More and more people came to us, not just for vinyl and crafting tools to use with their Cricut, but for branded team wear, business signage, and visual design support. So, we built Shoreline Branding as a dedicated space for just that.
We’re not a sign shop, and we’re not a hands-off upload site. We’re here to support you through the process, answer your questions, and make sure your branding looks exactly the way it should—professional, polished, and true to you. Because your brand deserves more than a rushed print job and a shipping notice.
With a team that includes decades of hands-on experience in design, production, retail, and strategy, we’re committed to delivering clean, high-quality work with practical guidance and transparent pricing. Whether you’re a solo entrepreneur or managing a full team, or in charge of spirit wear for a hockey team, we’ll help you get exactly what you need- without the overwhelm.
What we offer:
Branded apparel for businesses, teams, and events
In-house embroidery (jackets, hats, polos, uniforms)
Custom signage and storefront decals
Production consulting and design file prep
We use professional equipment, trusted suppliers, and industry best practices—because your brand deserves more than a DIY solution. This is quality work, built with care.
You’ve worked hard to build your name.We’re here to help you wear it, print it, and share it—professionally.
Co-Founder, Creative Lead
The original visionary behind Uniquely Whynot Craft, Shelley brings years of design expertise, production knowledge, and community connection to every Shoreline project. She’s passionate about quality, hates Canva links, and believes every brand deserves to show up strong.
Co-Founder, Technical & Strategic Operations
Jeff is the driving force behind the systems, equipment, and big-picture planning that power Shoreline Branding. With a background in consulting and a get-it-done mindset, he ensures every client project runs smoothly—from start to signage.
Social Media & Content Strategy
Alyshia helps bring the Shoreline story to life online. From sharing project highlights to educating clients, she blends strategy and storytelling to keep our community informed and inspired.
Inventory & Production Coordinator
Sarah keeps everything running behind the scenes. Whether she’s organizing apparel orders, tracking inventory, or helping prep jobs for production, she’s the glue that holds it all together.